---
title: "OpenAI Ads pixel support in checkout"
type: changelog
date: 2026-10-26
changelog:
  category: Checkout
---

You can now track conversion metrics from ChatGPT advertising campaigns by adding the OpenAI Ads pixel to your checkout. The integration measures checkout initiation and order completion events, automatically normalizing and SHA-256 hashing contact details for secure user matching. It also includes out-of-the-box support for Google Tag Manager integration.